How is a business run? Why do businesses fail?
I built a demo of Cold Business, an educational desktop game aligned with the National Content Standards for Entrepreneurial Education powered by Unreal Engine. CB goes beyond the typical mindless transactions. Players run their own ice cream shop and must account for their short-term and long-term revenue and loss. CB was my focus for my independent study with H. Chad Lane.
The player’s ice cream business has two neighbors: one with a thriving business and the other a failing one. Students can make observations on the business models present and the instructor may intervene to direct class discussions toward certain topics within business.
Future additions include customization of game space, hiring and managing A.I. employees, seasons that effect sales of certain items, the ability to sell coffee, drinks, and other additional items.